Secrets to a Successful Holiday Rental in Winter

With the end of summer fast approaching, it's time to set the strategy for your rental property to lift winter occupancy.

As high season ends, many short-let property owners look for effective ways to keep their space appealing. Adding a sauna, Turkish bath and/or hot tub can be the difference that helps you stand out and attract more guests year-round. These amenities not only raise the level of luxury and comfort in your space — they also create unforgettable guest experiences, which can lead to better reviews and stronger loyalty.

Beyond a relaxing atmosphere, a sauna supports the body's natural detoxification and helps with stress relief — an ideal choice for guests looking for a wellbeing experience.

A Turkish bath is excellent for skin renewal and improving circulation, offering a deep relaxation that turns any stay into a complete spa experience.

A hot tub offers hydrotherapy that eases muscle aches and creates a romantic mood — perfect for couples looking for special, memorable moments.

Why invest in a sauna, Turkish bath or hot tub?

Did you know that having a sauna, Turkish bath or hot tub can easily make your property more appealing than 80% of your competition? These amenities not only raise the level of luxury and comfort in your space — they also create unforgettable guest experiences, which can lead to better reviews and stronger loyalty.

How do I choose the best option for my property: sauna, Turkish bath or hot tub?

The decision can feel complicated, but a few key questions will guide you to the right choice for attracting guests and lifting occupancy. These are the parameters to consider:

1. What experience do you want to offer your guests?

• If you want to offer relaxation and wellbeing, a sauna may be the ideal choice.
• If your goal is a complete spa experience with skin and circulation benefits, a Turkish bath fits better.
• If you're looking for a luxurious, romantic draw — ideal for couples — a hot tub is the best option.

2. How much space do you have available?

• Saunas usually need a dedicated space, but compact options exist.
• Turkish baths may need more structural work, such as steam-generator installation.
• Hot tubs can be installed indoors or outdoors, depending on your layout.

3. Who are your typical guests?

• Guests who value wellbeing and health will be drawn to a sauna.
• Guests looking for a fuller spa experience will appreciate a Turkish bath.
• Couples on a romantic stay will love the intimacy of a hot tub.

Depending on your space and budget, consider offering more than one of these. It can make your property even more appealing and versatile, meeting a wider range of guest preferences.

How to promote your property

Now that you're ahead of 80% of the competition, the next step is promotion. Here are a few tips to make sure your investment delivers maximum return:

• Create special packages: offer winter packages with exclusive use of the sauna, Turkish bath or hot tub.
• Use compelling photos: show high-quality images of your new amenities on your website and social channels.
• Collect and share testimonials: encourage guests to share their experience and use those testimonials to attract new bookings.

Ready to transform your property and offer guests an unforgettable experience?

Investing in a sauna, Turkish bath or hot tub isn't just an upgrade — it's a smart strategy to set yourself apart and lift occupancy year-round.

Visit our website to explore the available options and get in touch with us.

Explore our products

A spa at home turns any moment into a ritual of relaxation. See our models:

• Cube 200 Outdoor Hot Tub
• Therma 220 Hot Tub

See all hot tubs and spas →