Now that the end of summer is fast approaching, it's time to define your accommodation's strategy for increasing occupancy in the winter months.
With the end of the high season, many local accommodation owners are looking for effective ways to keep their space attractive. Having a sauna, Turkish bath and/or jacuzzi can be the key to standing out and attracting more guests all year round. These amenities not only raise the level of luxury and comfort of your space, but also provide an unforgettable experience for guests, which can result in positive reviews and increased loyalty.
As well as providing a relaxing environment, the sauna helps to detoxify the body and relieve stress, making it an ideal choice for guests looking for a wellness experience.
The Turkish bath is excellent for rejuvenating the skin and improving blood circulation, offering deep relaxation that turns any stay into a complete spa experience.
A Jacuzzi offers hydrotherapy that relieves muscle pain and creates a romantic atmosphere, perfect for couples looking for special and memorable moments.
Why invest in a sauna, Turkish bath or Jacuzzi?
Did you know that having a sauna, Turkish bath or jacuzzi can easily make your accommodation more attractive than 80% of your competitors? These amenities not only raise the level of luxury and comfort of your space, but also provide an unforgettable experience for guests, which can result in positive reviews and greater loyalty.
How do I Choose the Best Option for My Accommodation: Sauna, Turkish Bath or Jacuzzi?
Deciding which equipment to install in your local accommodation may seem complicated, but by thinking about a few key issues, you can make the right choice to attract more guests and increase occupancy. See below what parameters you should evaluate:
- What kind of experience do you want to give your guests?
- If you want to offer an atmosphere of relaxation and well-being, a sauna could be the ideal choice.
- If your goal is to provide a complete spa experience with benefits for the skin and circulation, a Turkish bath will be more appropriate.
- If you're looking for a luxurious and romantic attraction, ideal for couples, a jacuzzi is the best option.
- How much space do you have available on your hosting?
- Saunas generally require a dedicated space, but there are compact options.
- Turkish baths may need more structural adjustments, such as the installation of steam generators.
- Jacuzzis can be installed both indoors and outdoors, depending on the layout of your space.
- What is the profile of your guests?
- For guests who value well-being and health, a sauna will be a great attraction.
- Guests looking for a more complete spa experience will appreciate a Turkish bath.
- Couples looking for a romantic stay will love the intimacy provided by a jacuzzi.
Depending on your space and budget, consider offering more than one of these amenities. This can make your accommodation even more attractive and versatile, satisfying a wider range of your guests' needs and desires.
Strategies to Promote Your Accommodation
And now that you're ahead of 80% of the competition, you need to think about how you're going to promote these new amenities. Here are some tips to ensure that your investments bring maximum returns:
- Create Special Packages: Offer winter packages that include exclusive use of the sauna, Turkish bath or Jacuzzi.
- Use Attractive Photos: Show high-quality images of your new facilities on your website and social networks.
- Collect and Share Testimonials: Encourage guests to share their experience and use these testimonials to attract new customers.
Are you ready to transform your accommodation and give your guests an unforgettable experience?
Investing in a sauna, Turkish bath or jacuzzi is not just an improvement to your space, but a smart strategy to differentiate yourself in the market and increase the occupancy of your accommodation all year round.
Visit our website to explore the options available and get in touch with us.